Sometimes when shooting water it’s nice to add some blur to the water’s movement which gives it an awesome smoothed out effect. To accomplish this most photographers will use a ND (Neutral Density) filter to reduce the amount of light entering the lens. In this case we’re reviewing a 10 Stop ND filter, meaning it reduces the brightness of the light by 10 full stops, essentially turning daytime into evening time all the time that you have the filter attached.
The ICE 10 Stop ND Filter is notable for one major reason, it’s price. One that frustrates me about filters is that when it comes to pricing the sky seems to be the limit. Of course the high dollar filters may offer absolute top class performance, and for certain clients that might be a priority. However Photoshop kind of changes the game for filters, and for lenses too, in that it lets you squeeze a little extra juice out of the less expensive gear. Personally I like to invest in top quality gear because I think all the little improvements add up. But in this case I was dissuaded from spending a lot by one thing… all the 10 stop filters I read about seemed to have the same complaints, they vignetted, and they had color shifts. I decided that instead of starting at the top end of the filter market I’d start out at rock bottom with a $28 filter from Amazon.com.